These guidelines apply to all public facing marketing by or on behalf of all registrants. This includes all brokerages, brokers and salespersons. “Advertising” means any notice, announcement or representation directed at the public that is authorized, made by or on behalf of a registrant and that is intended to promote a registrant or the business, services or real estate trades of a registrant in any medium including, but not limited to, print, radio, television, electronic media or publication on the internet (including websites and social media sites). Business cards, letterhead or fax cover sheets that contain promotional statements may be considered as “advertising”.

All advertising by a registrant, including a brokerage, a broker or a salesperson, must clearly and prominently include the name of the registrant that is placing the advertisement. The name used in the advertisement must be the name (legal name or trade name) in which the registrant is registered with RECO. Registrants with a common last name and designation may be identified jointly (e.g., Tom & Rita McIntyre, Sales Representatives).